The Nu Wardrobe Website

My Role

I designed the new website and user flow through the various sections of the website.

Initial Steps

I began by looking at Google Analytics and identifying what information people were looking for when they first came to the website. As well as this, I looked at what was important to The Nu Wardrobe to get across to their customers.

Design

I took inspiration from other fashion websites, as well as websites that had a community focus as it was important that this website had a feeling of both. A lot of work had been done on the branding at this stage, so this influenced the design direction.

Wireframes

I presented options for different layout options, as well as a more casual approach to the website.

Final Design

Here are some examples of the final design.